Pampers' new diaper product / Courtesy of P&G Korea

By Kim Jae-heun

P&G Korea's Pampers diaper brand launched its latest diaper product helping babies to get a good night's sleep, the company said Monday.

The new diaper, featuring an auto-fit waistband, is designed to wrap around a child's waist, bottom and front snuggly and comfortably to prevent any leaks at night.

In addition, the product improved its absorption rate of any liquid by 10 times compared to its previous model.

P&G also collaborated with the producers of popular animation character Pororo to be featured on the diaper, the first such collaboration by a local firm.

To celebrate the launch of Pampers' new diaper, P&G Korea prepared a promotional video starring Pororo on the character's official YouTube channel. In the video, Pororo is wearing a Pampers' diaper and taking a trip to sound sleep.

From Oct. 24 to 30, Pampers will sell its new diapers for a discounted price on Naver. Customers can get 4 percent of reserved points on the original price when they purchase one box of new diapers, and 6 percent when they buy two boxes.

"We know how much parents want their child to sleep soundly at night so we upgraded our product to help them sleep. We hope children can enjoy a deep comfortable sleep with our new Pampers diaper," a P&G Korea official said.

P&G is a global household goods company that pursues today's changes for the better life of consumers. It is providing more convenient products every year under its brand portfolio that leads the global market. The company's representative brands include SK-II, Gillette, Oral B, Head and Shoulders and Downy.