Bentley Motors Korea CEO Warren Clarke gives a briefing on the Korean market at the newly opened Bentley Tower in Seoul, Wednesday. Korea Times photo by Kim Hyun-bin

By Kim Hyun-bin

Bentley Motors Korea held the opening ceremony of Bentley Tower, the world's largest integrated business tower for Bentley in Dongdaemun District, Seoul, Wednesday, providing a one-stop service for new cars, certified used cars and warranty service. Bentley Asia-Pacific Regional Director Nico Kuhlmann, Bentley Motors Korea CEO Warren Clarke and British Ambassador to Korea Colin Crooks were present to celebrate the opening of the tower.

"Bentley recorded over 500 vehicle sales in the Korean market last year, a 71 percent growth compared to 2020," Kuhlmann said. "As a result, Korea became the second-largest in the Asia-Pacific and the sixth-largest in the global market for Bentley."

The Bentley Experience Lounge, which opened in Korea is expected to serve as the new Bentley lifestyle community hub. The design and sensibility applied to the space will demonstrate Bentley's relentless efforts to become a leader in the contemporary luxury lifestyle, the company said.

"Over the past few months, Bentley has moved to a new signature look that embodies the brand's core values ??of sustainability, innovation and craftsmanship," said Steven De Ploey, general manager of product and marketing at Bentley Motors.

On the first and second floors, there is a new car showroom where there are Bentley's three strategic models, and on the third floor is an exhibition hall called "Certified by Bentley", a service that Bentley Motors introduced in March. On the 8th and 9th floors, there are areas for inspections and general repairs, and on the 10th floor, the top floor of the Bentley Tower, a body & paint shop is located.

In the Korean market, the Flying Spur, Continental GT and Bentayga sold 506 vehicles, achieving their highest performance since entering the Korean market. Cumulative sales up to May of this year have already recorded 263 vehicles, and they are aiming to sell around 340 vehicles in the first half of 2022.