Choi Joo-sun, president and CEO of Samsung Display, is seen in this poster for the International Meeting on Information Display event, which is underway in Busan until Aug. 26. Samsung Display said Wednesday that its CEO gave a keynote speech during the conference about the future of the display industry. Courtesy of Samsung Display

By Baek Byung-yeul

Choi Joo-sun, president and CEO of Samsung Display, said Wednesday that various types of IT devices are emerging as people's lifestyles have changed due to the COVID-19 pandemic, and the solution that best suits these changes is self-luminous displays.

"Following the pandemic, the diversification of IT devices is accelerating as people's lifestyles are changing and consumer demand is evolving, with the spread of working from home and growing familiarity with virtual platforms. I expect the self-luminous display market will grow rapidly to $100 billion by 2030," Choi said during his keynote speech at the International Meeting on Information Display (IMID) conference at Bexco convention center in Busan.

Co-organized by the Korean Information Display Society, the Korea Display Industry Association and the Society for Information Display, the IMID is an annual conference on the display industry where companies and academic institutions announce their research results related to displays.

"When we look at recent changes in the market where IT devices are getting diversified, connectivity between devices, uninterrupted user experience and better image quality are becoming more important," the CEO said.

"This new trend is accelerating the era of self-luminous displays. I expect the self-luminous display market, which is estimated to be at $40 billion to $45 billion in 2022, to grow rapidly to $100 billion by 2030."

To take the lead in this changing trend, the CEO said Samsung Display is increasing its investments. To generate annual sales of $50 billion, the company is investing in production lines of eighth-generation OLEDs for IT devices and will keep expanding its presence in the IT device market and in-vehicle display market.

The company also plans to invest in the micro-display market to respond agilely to the virtual reality (VR) and augmented reality (AR) markets.

Choi also emphasized that its QD-OLED displays which consume less power and boast clearer picture quality than existing OLEDs and LCDs will be a game changer in the display market. To make the next-generation display its main growth item, he said Samsung Display developed its own experienced color range (XCR) technology.

The company also introduced new materials to improve the luminous structure of QD-OLEDs and has focused on researching inkjet patterning technology to increase productivity and resolution of QD-OLED displays.

As a result, the company was able to achieve remarkable yield rates only six months after beginning mass production of QD-OLED displays, and TVs equipped with QD-OLEDs are getting positive responses in the high-end TV market.