Reporters take a look at various color options for Samsung Electronics' Galaxy Z Flip 4 smartphones at the company's exhibition hall at the IFA tech fair in Berlin, Thursday. Korea Times photo by Baek Byung-yeul

By Baek Byung-yeul

BERLIN ― Samsung Electronics' latest foldable smartphones got off to a strong start in Europe as the Galaxy Z Flip 4 and the Galaxy Z Fold 4 have doubled the sales of the previous foldable phones, according to the marketing chief of its Europe division, Thursday.

"Shipments of the Galaxy Z Fold 4 and the Galaxy Z Flip 4 doubled those of previous models in the European market, as the first sales figures of the new products reached an all-time high in Europe," Benjamin Braun, chief marketing officer of Samsung Europe, said in a press conference at the company's exhibition hall during the IFA tech fair in Berlin.

Samsung rolled out the foldable smartphones in 36 European countries including the U.K., Germany, France, Spain and the Netherlands on Aug. 26, and their sales have already seen a significant improvement.