Hyundai Motor sales general manager of the Cheonan West Branch, Lee Suk-yi, poses next to the Genesis G70. Courtesy of Hyundai Motor Group

By Kim Hyun-bin

Lee Suk-yi, sales general manager of Hyundai Motor's Cheonan West Branch, was selected as the company's latest sales master after achieving the sales of over 5,000 vehicles, the company announced Monday.

Sales master is an honor given to employees who have exceeded 5,000 cumulative sales, and only 17 people, including Lee, have been honored with the title.

Hyundai Motor has various reward systems, such as the Sales Honor Award for 20,000, 30,000, 40,000 and 50,000 vehicles sold.

"We will continue to operate various reward systems to motivate the sales field and induce healthy competition," a Hyundai Motor official said.

"I think that pouring my heart into customers with the mindset of buying my own car has led to good results," Lee said. "I will do my best to achieve sales of more than 6,000 vehicles."

Lee joined Hyundai Motor in 1993 and achieved the sales master record after 29 years there.