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McDonald's Korea introduces second locally sourced burger

2023-02-02 08:51:02

 

Models pose with Boseong Green Tea Pork burgers at a McDonald's restaurant in Seoul, on June 28. Courtesy of McDonald's Korea
Models pose with Boseong Green Tea Pork burgers at a McDonald's restaurant in Seoul, on June 28. Courtesy of McDonald's Korea

By Kim Jae-heun

McDonald's Korea has revealed its second local menu item, the Boseong Green Tea Pork Burger as part of its Taste of Korea project on Thursday.

Last year, the American fast food chain signed a business agreement with South Jeolla Province and its partner firms to introduce new menu items using high-quality domestic ingredients. The Changnyeong Garlic Burger was the first product of the Taste of Korea campaign and it instantly sold over 1.5 million right after being launched in August 2021.

This year, McDonald's Korea has come up with the Boseong Green Tea Pork Burger, which uses the meat from pigs raised on green tea fermented fodder.

The Boseong Green Tea Pork is a premium ingredient that has a soft texture with less smell compared to ordinary pork. It also has a higher content of vitamin B1 and linolenic acid. To maximize the taste of locally sourced meat, McDonald's Korea used 113 grams of pork in its patties.

McDonald's Korea opted for sliced cabbage and red onion to serve with the green tea pork patty in the burger.

"It is our first time to use cabbage instead of lettuce in our hamburgers. Pork tastes better with cabbage than lettuce and I chose red onion to give a colorful visual to the burger," Menu Management Director of McDonald's Korea Choi Hyun-jung said.

The Boseong Green Tea Pork Burger will be available at restaurants across the country from June 30. A single burger is priced at 6,300 won ($4.87) and the set menu is 7,600 won.

"Thanks to our customers' support for Changnyeong Garlic Burger last year, we were able to introduce the Boseong Green Tea Pork Burger today. McDonald's Korea will continue to work with local towns so as to provide quality products to our customers by introducing various new menu items using local ingredients," Choi said.


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