Renault Korea Motors' SM6 Feel / Courtesy of Renault Korea Motors
By Kim Jae-heun
According to "Trend Korea 2023" released by Seoul National University's Research Institute of Human Ecology, all questions in business management today should start with consumers, and the answers are always likely to come from the consumer. Especially as many consumers look for something special and new these days. The answer to what makes products successful comes from consumers.
Among cars, there is a representative model that follows this trend ― Renault Korea Motors' SM6 Feel. The vehicle is a model that integrates existing SE and LE trims. It is composed of many specifications that domestic drivers have been wanting in the mid-sized sedan segment at a reasonable price.
The car company said the SM6 Feel accounted for 56.5 percent of the total sales of its SM6 vehicles last month, the largest share among its types since November.
The SM6 Feel included its necessary convenience specifications based on customers' preferences, reflecting opinions people gave at the carmaker's showrooms.
The vehicle features LED Pure Vision headlamps, dynamic turn signals, auto-holds, electric parking brakes, rear cameras, driver's heat seats, auto-lighting headlamps, electric rear-view mirror and parking assistance. It is also equipped with safety functions such as a lane departure alarm, lane departure prevention assistance and automatic high beam.
With such generous option packaging, the SM6 Feel's price starts at a very reasonable 27.44 million won ($21,128). Compared to the SM6 LE, the SM6 Feel's price is 940,000 won lower, and all functions that were highly preferred in the LE model are included in the new model.
To create a full-option model, a customer only has to add an extra 2.6 million won and the vehicle will include high-speed and congested driving assistance, emergency braking assistance, inter-car distance alert, blind spot alert, rear cross-crash alert, parking steering assistance and 360-degree parking assistance, easy connect 9.3-inch navigation and cooled and heated seats. All these options can be purchased at 30.05 million won.
