Renault Korea care service campaign poster / Courtesy of Renault Korea

By Kim Hyun-bin

Renault Korea has been making various attempts to provide excellent customer-oriented after-sales services. These efforts have come to fruition, with the company maintaining its No. 1 position in car customer satisfaction for six consecutive years.

The company has been well-received by consumers due to introducing services that are unique to the industry.

Customers can pick up their vehicle after warranty repairs at any time for their convenience. It is even possible to pick up their vehicle at night or on weekends after business hours.

In addition, the transparent pricing policy also played its part in increasing customer satisfaction in Renault Korea's after-sales service. Renault Korea discloses parts prices transparently through MY Renault Korea, a membership app.

With the transparent price disclosure of parts, customers can calculate the price of the after-sales service for themselves. Anyone can check the estimated price along with the parts prices on the app. Since the price of auto parts and after-sales service often costs several million won, the transparent price disclosure approach taken by Renault Korea has long been a major desire on the part of consumers.

All car management can be solved via the app, including what parts were replaced and when the next replacement part is due. In addition, discount coupons and various promotional information can also be redeemed or used during the after-sales service.

Making a reservation is also easy. After-sales services can be booked through the app without a phone call to the center. Even simple inquiries can be answered conveniently by a chatbot.

Renault Korea has always been quick to listen to feedback from customers about its after-sales service and looks to improve in areas where it thinks it will satisfy customers more.

"We are receiving various ideas from our employees to improve our services," a Renault Korea official said. "We will always strive to provide exceptional service."