People wait in line at Paris Baguette store at Pondok Indah Mall in Jakarta, March 23. Courtesy of SPC Group

By Kim Jae-heun

SPC Group will open its fourth Paris Baguette store in Indonesia later this month, the company said, Thursday. The bakery chain opened the third one in the Southeast Asian country on Wednesday.

Paris Baguette, the largest bakery chain in Korea operated by SPC Group, opened its first store in Indonesia together with Erajaya Group last November. It only took four months for SPC Group to introduce its fourth bakery there, riding high on the popularity of Korean culture in the country. It plans to open over 10 stores within this year.

SPC set up its third Paris Baguette store on the first floor of Pondok Indah Mall, in Jakarta, one of the top 5 premium shopping malls in Indonesia, which is visited by 100,000 people on a daily basis.

The confectionery giant plans to operate the Pondok Indah Mall branch as a flagship store there. It will also offer dining menus like mushroom risotto and spicy seafood tomato pasta. SPC's private tea brand, Teatra, will also sell green-grape-flavored iced tea.

The fourth store will open on the first floor of Summarecon Mall in Bekasi.

"The taste and quality of Paris Baguette's food have become popular among Indonesians and we are expanding our business there rapidly. We plan to open more than 10 bakery shops in Jakarta and nearby core cities," a SPC Group official said.

Meanwhile, SPC Group formed a joint venture called "Era Boga Patiserindo" together with local partner Erajaya Group last October. It plans to build a manufacturing facility in Indonesia as part of its global business expansion.