Alex Song, fourth from left, CEO of Shinsegae Food, introduces the company's alternative meat brand, Better Meat, to staff of the British Embassy in Seoul during lunch at a pop-up store promoting the plant-based meat products in southern Seoul, Tuesday. Courtesy of Shinsegae Food Diplomats and staff of the British Embassy in Korea try food cooked with alternative meat brand, Better Meat, at The Better, a pop-up shop promoting the brand, in southern Seoul, Tuesday. Courtesy of Shinsegae Food