Allink, Lamma team up to enter Middle East mobile market
來源: 開云體育app官方網站 時間: 2023-02-01 10:27:12
Allink founder and CEO Kim Kyung-dong, left, and GFT CEO Abdulaziz Al Rawahi hold digital copies of a signed memorandum of understanding, Wednesday. Courtesy of Allink
By Lee Kyung-min
The local data transfer solution firm Allink said Wednesday that it has signed a memorandum of understanding (MOU) with Global Financial Technology (GFT), the operator of Oman's super app Lamma, to enter the Middle East's mobile services market.
Allink, which specializes in near-field communication (NFC) tag-based information transfer services, said the MOU with GFT, the subsidiary of Oman's largest telecommunications company, Omantel, will help expand its business in the Middle East mobile services market.
The agreement comes two weeks after the two met at MWC 2022 in Barcelona.
Allink said the two will collaborate on in-store mobile NFC payments for Lamma users, driven by the strong expertise of GFT, the leading payment service provider in Oman. Also helpful will be its experience in operating Lamma, a unified communication platform and eWallet service.
"We instantly recognized the value of Allink's technology in its ability to provide an elegant payment experience far superior to QR and enabling it without requiring heavy software integration," said Abdulaziz Al Rawahi, GFT's software engineer-turned-CEO.
"With Allink's technology, Lamma users can make in-store contactless payments even with their iPhones and merchants can accept NFC payment without having to invest in costly EMV terminals."
The two firms plan to expand their collaboration further to launch other mobile services such as entry/access, mobility/transit and event ticketing to solidify Lamma's position as the superior app in Oman.
Allink founder and CEO Kim Kyung-dong said that his firm could not have found a better partner for its first entry into overseas markets.
"Lamma shares with us the vision of using technology to provide the ultimate user experience in a variety of mobile services, all powered by Allink," he said.
