發布日期:2023-02-02 12:21:50
Models introduce Samsung Electronics' media installation at the company's booth for the Consumer Electronics Show (CES) in Las Vegas, Tuesday. Courtesy of Samsung Electronics
By Baek Byung-yeul
LAS VEGAS ― Samsung Electronics and LG Electronics, the two major Korean IT companies that are taking part in the Consumer Electronics Show (CES) this year, said Tuesday that they are focusing on providing a better customer experience with enhanced connected features at the world's largest tech event.
Both companies will occupy large promotional booths at the tech show, which will kick off its four-day run on Thursday. Decorating their booths with media installations, the two Korean companies said they are ready to woo customers and buyers with their latest gadgets.
Samsung brought up a somewhat old technology term, "calm technology," at this year's CES. The term, first coined in 1995 in the book "Designing Calm Technology" written by Mark Weiser and John Seely Brown, refers to a technology that doesn't overtly reveal its existence but provides information when necessary.
At the CES, Samsung will try to show how its devices are integrated smoothly with its three software platforms ― its SmartThings internet of things (IoT) platform, Samsung Knox security platform and Bixby artificial intelligence (AI)-based voice recognition platform ― to highlight its calm technologies.