發布日期:2023-01-27 14:12:48
HiteJinro CEO Kim In-gyu, right, poses with the head of Gyeongbuk Fire Service Headquarters, Lee Young-pal, at the fire station in Andong, North Gyeongsang Province, after signing a community service partnership on April 8. Courtesy of HiteJinro
By Kim Jae-heun
HiteJinro said Wednesday that it will continue to pursue corporate social responsibility (CRS) activities this year as a representative company in the local liquor industry. It will mainly focus on projects such as improving the treatment of firefighters, promoting public safety campaigns and planting trees.
The brewer, which opened in 1923, recently held an online fitness contest inviting 23,000 participants, including the company's employees and firefighters.
Participants competed in four categories: walking, running, hiking and group walking with family members. The winners were picked according to the records kept by GPS-based apps on their mobile phones.
In 2018, HiteJinro signed an agreement with the National Fire Agency to improve the treatment of firefighters' families and raise awareness of public safety.
In April of this year, the company donated fire safety equipment to vulnerable households living in mountainous areas of North Gyeongsang and North Jeolla Provinces.
Also, as boilers used in homes have caused a number of forest fires to break out in the country, HiteJinro decided to provide 1,000 sprinklers to people living in mountainous Gangwon Province. The company said that the sprinklers have prevented three cases of forest fires in the region.
The brewer also established a foundation called "Beautiful Store" to restore the damaged forests of Uljin County, North Gyeongsang Province, where a fire broke out in March. It will cooperate with the "Peace Forest Work" corporation to care for the forest for the next three years.
HiteJinro will plant 3,000 trees from the second half of this year and sponsor tree-planting activities until 2024 in the fire-ravaged areas.
"We will find what we can do for the community and continue to support various sponsorship activities for our neighbors in need," HiteJinro CEO Kim In-gyu said.