Deeptha Khanna, the executive vice president and chief business leader of Philips Personal Health, speaks to journalists in Korea, Singapore, Thailand and Indonesia, during an online press conference at the Philips APAC Center in Singapore, Tuesday. Courtesy of Philips Korea
By Park Jae-hyuk
Philips Korea's personal health division announced its business strategies for the post-pandemic era, Tuesday, promising to help Korean consumers overcome a lack of time, money and information in managing their health.
"In order to fulfill our role of preventing diseases, we will make efforts to provide personalized services, utilizing our digitized technologies," Park Hee-je, the district leader of Philips Korea's personal health division, said during a press conference at the company headquarters in Seoul.
The division, which specializes in consumer electronics goods including electric toothbrushes and electric shavers, also unveiled a plan by global headquarters, Royal Philips, to enhance the quality of life for 2.5 billion people every year by 2030.
These announcements were made after the company released the result of a survey of 4,000 people in Korea, Singapore, Thailand and Indonesia, conducted to study consumer attitudes toward healthcare in the wake of the COVID-19 pandemic.
The survey showed that most Korean respondents picked a lack of time, money and information as the biggest obstacle to a healthier lifestyle.
Although the pandemic has reinforced the importance of staying healthy to many, 51 percent of respondents in Korea answered that they could still do more to keep themselves healthy.
Park Hee-je, the district leader of Philips Korea's personal health division, speaks during a press conference at the company's headquarters in Seoul, Tuesday. Courtesy of Philips Korea
The so-called "wellness gap" was also displayed in the other three countries, according to Muir Keir, the leader of Philips' personal health business in ASEAN and the Pacific regions.
He told journalists in the four countries during a live streaming session that over 94 percent of respondents in Asia recognized the importance of preventive health, yet nearly half of them felt that they could do more.
"In the Asia-Pacific region, we see that more consumers understand the importance of preventive health and now use personal health technology to actively monitor their health more than before the pandemic," he said. "Constant innovation is how we are responding in a timely way to such health trends and help more consumers bridge the gap between tracking their health and taking steps to enhance their everyday well-being."
Muir Keir, the leader of Philips' personal health business in the ASEAN and Pacific regions, speaks to journalists in Korea, Singapore, Thailand and Indonesia, during an online press conference at the Philips APAC Center in Singapore, Tuesday. Courtesy of Philips Korea
Deeptha Khanna, the executive vice president and the chief business leader of Philips Personal Health, also emphasized in the session that the pandemic has prompted more consumers to pay attention to preventative health.
"Philips' personalized solutions continue to empower people across the region to take a more proactive ownership of their preventive health and lifestyles, supporting their health for the long-term," she said.
From that standpoint, the multinational firm decided to carry out a campaign, titled "the Wonder of You," in order to raise awareness of healthier lifestyles and introduce the company's innovative products.
