發布日期:2023-01-27 07:37:28
Renault Korea Motors' XM3 model / Courtesy of Renault Korea Motors
By Kim Jae-heun
Customers of Renault Korea Motors will be able to build customized virtual cars on a metaverse platform, as part of the car company's "Create Your Epic Car" event running until Nov. 2. The participants can also receive a non-fungible token (NFT) of their virtual vehicle and win virtual currency prizes, the company said Wednesday.
The project is the carmaker's first marketing activity to promote its digital journey with customers in line with rapidly changing trends initiated by Web 3.0.
The NFTs are Alpha Collection cryptographic assets, based on thousands of designs and color combinations of the SM6, QM6 and XM3 E-TECH Hybrid vehicles that were opened for pre-contracts on Oct. 1.
Customers participate in the "Create Your Epic Car" event by completing various missions given on the company's official website. Participants can purchase mystery boxes with points accumulated through missions and various car parts will be provided randomly.
Once they collect enough parts, they can create their "Epic Car" using unique colors and designs and the carmaker will issue an NFT.
Renault Korea Motors plans to provide various benefits to owners of Alpha Collection NFTs in the future too. Customers will be given Clay cryptocurrency as prize money based on the rarity of their NFT.
The first-place winner will receive Clay cryptocurrency worth 5 million won ($3,539), while three second-place winners will win 1 million won worth of cryptocurrency and 100 third-place winners will get 50,000 won worth of the virtual asset.
In addition, the car company will give Renault Korea Motors Special Edition costumes to all owners of Alpha Collection NFTs to be worn in the Worlds of You metaverse platform.