Randy Parker to be chief executive officer of Hyundai Motor America / Courtesy of HMA

By Kim Hyun-bin

Hyundai Motor America (HMA) has promoted Randy Parker as its chief executive officer starting this month. In this role, Parker assumes responsibility for Hyundai's commercial automotive operations in the U.S.

"Randy is the perfect person to continue Hyundai's recent successes in sales, market share, and growth in the U.S.," said Jose Munoz, CEO of Hyundai Motor North America. "I have no doubt that he will continue to strengthen the full Hyundai team and our dealer network."

"Hyundai has an incredible team assembled by Jose and our Korean leadership," Parker said. "I am humbled and honored by the opportunity to lead this organization and continuing the success of the past few years."

Parker is one of the first African Americans to be named CEO of a major OEM regional market. In May 2019, Parker was named vice president of national sales at Hyundai Motor America and was promoted to senior vice president in February 2021. During his tenure, Hyundai became one of the fastest growing mainstream brands in the U.S., setting an all-time retail sales record in 2021 and growing retail market share 31 percent since 2020.

Prior to joining Hyundai, Parker was the vice president of Infiniti North America, where he led the brand's overall performance in the U.S., Canada and Mexico. He has more than three decades of automotive industry experience and leadership roles at General Motors (GM), GM Acceptance Corporation (GMAC), Nissan, and Infiniti.

Parker holds a Bachelor of Science degree from Texas Christian University. He also completed executive management programs at Harvard and Penn State. In 2021, Parker was named to the Automotive News All-Star?list and was also recognized by the Automotive Hall of Fame in 2022.