Mom's Touch's Thigh Burger set menu / Courtesy of Mom's Touch

By Kim Jae-heun

Mom's Touch enjoyed an unpredicted sales increase between April and June of this year thanks to the soaring cost of going out to eat, prompting consumers to eat comparatively cheap lunch set menus there, the company said, Friday.

According to the company, its sales increased 29.8 percent from 11 a.m. to 2 p.m. in the second quarter compared to those of the first quarter. The firm's revenue between April and June also increased 23.3 percent year-on-year.

The Mom's Touch Lab in Yeoksam, Seoul ― a popular branch for office workers ― also saw its sales in the second quarter increase by 11 percent compared to those of the first quarter.

The average price of Mom's Touch's popular burger menu items such as the Thigh Burger, Bulgogi Burger and Deep Cheese Burger, is fixed at 6,100 won ($4.69), which is cheaper than other popular options, such as bibimbap or kimchi stew menu sets, the average prices of which are 8,269 won and 7,385 won, respectively, according to the Korea Consumer Agency. Bibimbap is a traditional Korean dish of rice mixed with an assorted mixture of meat and vegetables.

The fast food restaurant chain said its Thigh Burger was the top seller for the past three months, followed by its Bulgogi Burger and Deep Cheese Burger. The most expensive menu item at Mom's Touch is the Thigh Burger Set, which cost 6,200 won.

"We live in a time when most lunchtime meals cost 10,000 won, and so we are seeing an increasing number of people coming to Mom's Touch for a cheaper option. As we predict that the cost of eating out will continue to rise in Korea, we expect to see more people visiting our restaurants for the time being," a Mom's Touch official said.